Keely Retzloff - Heal thy Heart

Project Background

This project was a logo design for a healthy cooking and eating blog brand. The client needed a logo that showcased the clever play on words in their brand (Healthy Heart -> Heal Thy Heart.)

Goals and Objectives

The logo had to be scalable and usable for multiple platforms, such as books, posters, web. The client also preferred a very simplistic and sophisticated approach to the design with 1-2 colors for easy reproduction.

Creative strategy

The process of coming up with this design went through a couple of iterations. Narrowing down the imagery was probably the biggest challenge for this project but finally we agreed upon the heart with fork and spoon continuation. The colors are variances of sophisticated wine red and earthy brown as a symbol of health.

Technologies Used

Adobe Illustrator

Version 1

Version 2