Project Background
House of the South is a solo graphic design brand that was created for a Senior project in College. It features colorful Southern-inspired watercolor designs. It's somewhat of a passion project that melds graphic design and web design/WordPress development. The base designs and Website were created over a span of 15 weeks as shown in the schedule, however, it is continuously being updated. Currently, the designs are printed on T-shirt with plans to expand to more merchandise.
Goals and Objectives
The project means to show off skills in Design and Development and uses WooCommerce with Printful and Stripe integration to handle the payments, shipping, printing and other Ecommerce aspects. The designs are a digital artistic interpretation of Southern/Western culture.
Creative strategy
The website was designed with a somewhat-minimal approach to give the product focus and inspire creative flow. The designs were sketched out and drawn in Illustrator, and the watercolor backgrounds were done with Photoshop brushes.
Technologies Used
Adobe Illustrator, Photoshop, InDesign, WordPress, HTML, CSS, PHP, WooCommerce
